The Sony Make.Believe campaign is live, and the spot on Dave Chaimson and the Goodman Community Center, directed by Eli Stonberg and shot by David Kruta and Jeff Melanson of Enki Studios, is now available. The spot features the song "Beach" by Mew. Check it out below.
You can also watch the spot on Sony.com. Just click "See it now" next to CES 2010. Then click "Make.Believe Stories" along the top.
You can read my company's previous writeup about this project here, with technical information and lighting breakdown.